Human Ego Hair Replacement

Updated 26 October 2026

Is Your Ego Holding You Back From Hair Replacement? Cochrane & Co in London Can Help

male replacement hair systems in london

Human ego hair replacement is about the pride and embarrassment that stop many men from doing anything about hair loss. At Cochrane & Co in London, a private 30-minute consultation costs £25 and gives you honest advice in confidence, with no hard sell and no contract. Call 020 7405 7797 to book.

Most of the men we see have male pattern baldness: hair lost on top, but their own hair still on the back and sides. They are usually aged between 30 and 60, and many tell us their hair loss has been knocking their confidence and holding them back for years before they picked up the phone.

Why do so many men put off doing anything about hair loss?

There are usually two reasons. The first is denial: the hope that if you ignore it, it will go away. The second is ego. Men worry that caring about their hair looks vain, and they remember the badly fitting toupees that were the butt of jokes. So they say nothing, wear a hat and avoid photos.

How does Cochrane & Co help men get past the embarrassment?

We start by listening. Our team understands that hair loss is a sensitive subject, so we take a supportive, honest and transparent approach, and we call our commitment to clients Love, Grease & Hair Peace: turning down the volume on self-doubt so you walk out feeling like yourself again.

A modern hair system is nothing like an old toupee. It is a thin polyskin or lace base with human hair, colour-matched, fitted where your hair has thinned and cut into your own hair. It is not surgery, not medication and not a cure for hair loss: it is non-invasive, drug free and non-medical.

What happens at a confidential consultation in London?

You sit down privately with one of our hair system experts at 37 Lambs Conduit Street, London WC1N 3NG, or talk to us online. In 30 minutes we:

  • listen to your story, your concerns and what you want to look like;
  • look at your hair loss and the hair you still have on the back and sides;
  • show you the different bases and hair systems, and what each costs;
  • tell you honestly whether a hair system is right for you. If you are not a suitable candidate, we will say so.

The consultation is £25, and the £25 is credited back if you go ahead with a new hair system. There is no pressure to decide on the day, and we don’t lock clients into contracts. We treat all calls in the strictest confidence, so call 020 7405 7797 or email us at frankiesays@frankiecochrane.com today.

Will anyone know I am wearing a hair system?

Not unless you tell them. Whether you do is a completely personal decision. We use human hair, match the colour to your own and cut and style the system to your face shape and the natural hair around it. Read how we do it on our cutting and styling men’s hair systems page.

“They were able to blend the color so perfect that no one in my immediate circle of friends and family could tell.” – Johnathan Hegg

What do men say after taking the step?

“It was a life change! I feel much more confident now and I recommend to anyone Cochrane and co for hair replacement.” – Andre Rebello

“Changed my life!!! I cannot express enough just how grateful I am that I decided to receive a non-surgical hair replacement.” – Chris Tylor

More reviews are on our testimonials page.

Who will look after you?

Cochrane & Co was founded in London in 1996 and has fitted over 10,000 hair systems. Our team of 4 hair system experts has, between them, over 80 years’ experience in hairdressing and over 50 years in hair systems, led by founder Paul Cochrane, who has worked on Lambs Conduit Street since 1989. Read what drives us on our ethos page.

Human ego hair replacement FAQs

Is wanting a hair system just vanity?

No more than wanting a good haircut. Men come to us to look and feel younger, or because hair loss has been holding them back from living a normal life. Wanting to feel like yourself again is a good reason.

Is a hair system a cure for baldness?

No. A hair system is not a cure for hair loss and not a hair transplant. It is non-invasive, drug free and non-medical, and it gives you a full head of hair for as long as you choose to wear one.

What if I don’t like my new look?

We talk it through at your consultation before anything is fitted. If you are unhappy for any reason, we can restyle your hair system until you have a look you are happy with.

Am I tied into a contract?

No. We don’t lock clients into contracts. You book the services you need, when you need them.

How much does a hair system cost?

The consultation is £25. A new system supplied, cut, fitted and styled starts at £699, and a Refit & Style is £199. See our hair replacement prices or compare the options on our non-surgical hair replacement systems page.

When you are ready, call Cochrane & Co on 020 7405 7797 or email frankiesays@frankiecochrane.com to book. No judgment, no gimmicks: just real care and honest advice.

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Appointments at Cochrane & Co in London

We treat all calls in the strictest confidence so please book a consultation by calling 020 7405 7797 or book online.

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